Introduction
IKEA Box: A Flat-Pack Cinematic — Built in Google Veo 3 reimagines the iconic IKEA assembly process as an elegant cinematic experience. In this short AI-generated film, a single sealed box unfolds into a complete Scandinavian bedroom — bathed in warm lighting, adorned with plants, shelves, and the unmistakable yellow IKEA throw. No human hands, no voiceover instructions — just a silent, surreal ballet of flat-pack parts assembling with perfect precision.
See JSON prompt below
The Creative Concept
The project asks a simple question: What if IKEA assembly was a cinematic moment?
Instead of step-by-step instruction manuals, the transformation is told through motion, silence, and a visual rhythm that captures the brand’s essence: modular, functional, and unmistakably Scandinavian.
Production Process
Tool: Google Veo 3
Technique: Structured JSON prompt design for precise motion control
Workflow:
Concept Design: Frame IKEA assembly as a branded cinematic transformation.
Prompt Development: Use JSON structure to guide object motion, lighting cues, and assembly sequence.
Rendering: Generate high-fidelity video output with smooth transitions and object interactions.
Why It Works as Brand Storytelling
This film is both product demo and brand experience — showing how AI tools can reinterpret everyday brand touchpoints into creative, emotional moments. By focusing on silence, precision, and visual identity, the piece works as a speculative IKEA campaign, social media spot, or art installation concept.
Key Facts
Theme: AI cinematic brand storytelling
Format: AI-generated short film
Tool: Google Veo 3 (JSON prompt design)
Style: Surreal realism + modular design
Use Cases: Branded content, product storytelling, speculative advertising
Takeaway: AI can turn functional processes into visually engaging brand narratives
JSON Prompt
{
"description": "Cinematic shot of a sunlit Scandinavian bedroom. A sealed IKEA box trembles, opens, and flat pack furniture assembles rapidly into a serene, styled room highlighted by a yellow IKEA throw on the bed. No text.",
"style": cinematic",
"camera": "fixed wide angle",
"lighting": "natural warm with cool accents",
"room": "Scandinavian bedroom",
"elements": [
"IKEA box (logo visible)",
"bed with yellow throw",
"bedside tables",
"lamps",
"wardrobe",
"shelves",
"mirror",
"art",
"rug",
"curtains",
"reading chair",
"plants"
],
"motion": "box opens, furniture assembles precisely and rapidly",
"ending": "calm, modern space with yellow IKEA accent",
"text": "none",
"keywords": [
"16:9",
"IKEA",
"Scandinavian",
"fast assembly",
"no text",
"warm & cool tones"
]
}
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Creative Use Disclaimer
All content under STIRMIND™ and Morning Jacket Films™ is for non-commercial, educational, and exploratory purposes — especially when referencing real-world brands, logos, music, or trademarks.
Third-party elements are used solely for artistic experimentation, storytelling research, and AI visual prototyping. No ownership, affiliation, or endorsement is claimed. These works are not for sale, not monetized, and not connected to the entities depicted. Rights holders may contact us for review or removal — we respect your work and intellectual property.
